DHL in USA: The Competitive Strategies



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Code : COM0050

Year : 2005

Industry : Transportation

Region : USA

Teaching Note:Available

Structured Assignment :Available

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Abstract: By the end of 2004, DHL (Dalsey, Hillblom and Lynn) had a 40% market share in both Europe and Asia and only 7% in the US, its single largest market for express distribution.

It invested $1.2 billion in the US to set up new sort centres and drop boxes and take on its rivals FedEx (Federal Express Corporation) and UPS (United Parcel Service), which together held 78% of the US parcel market.

Pedagogical Objectives:

  • To highlight DHL's expansion plans in US

  • To discuss the competitive strategies of DHL to fend off its rivals.

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    Keywords : DHL (Dalsey Hillblom Lynn); US parcel market; FedEx (Federal Express Corporation); UPS (United Parcel Service); Express delivery; Logistics; Deutsche Post; Airborne Express; Danzas Group; Competitive Strategies Case Study; Freight-forwarder; Strategic parts centres; Express logistics centres; Drop-boxes; Regional sort centres; New DHL

    Contents :
    » DHL: A Brief Profile
    » The Competitive Forces
    » DHL’s Strategy in USA


    Case Introduction >>


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